Overview - Advanced Email Marketing CPD Certified 2 Day Course
Advanced Email Marketing – 2 Day
Advanced Email Marketing is an intermediate to advanced course covering all of the core aspects of email marketing disciplines. Including technical approach into segmentation and dynamic content through to strategic approach into a multi-channel marcomms plan and future proofing your strategies. The objective of the course is to prepare you to understand how to implement successful email strategies and to make you a specialist in email supporting your current or future roles and career objectives. This is an extended course which delves deep in to the specifics of email marketing over a period of 2 Days. This allow attendees to develop strategies and techniques that are tailored to each individual, with the assistance of personal and professional guidance.
- A dynamic and informative course
- Interactive seminar style activities
- Understand and implement the latest methods
- Techniques and tools to improve organisation's Email Marketing
- Trends and best practices in Email Marketing
- Innovative strategies
- Gain competitive advantage
- Specialised industry knowledge
Advanced Email Marketing
A thoroughly dynamic and informative course covering not only case studies and theoretical information but also interactive seminar style activities undertaken within small groups to help you understand and implement the latest methods, techniques and tools for improving you and your organisation's Email Marketing approach. Learn and develop alongside marketing experts to evolve your business, through a personal and professional practice gain one to one advice on how you can grow and strengthen your email marketing strategy.
- Module 1: Email Marketing: Introduction
- Module 2: Using the 4p's in Email Strategy
- Module 3: Communications Strategy
- Module 4: The power of Relevancy
- Module 5: Measuring Success
- Module 6: Data Management
- Module 7: Understanding Email
- Module 8: Deliverability and sender reputation
- Module 9: Lifetime value of a contact
- Module 10: Future trends
- Module 11: Taking it Forward
The Certificate in Advanced Email Marketing is ideal for anyone involved in the planning, implementation or management of digital email marketing strategies – or anyone who would like to pursue a career in this area. The course is for anyone who currently uses email marketing but wants to step it up through the use of more advanced strategies and tactics. The 2 Day course is for those who want to gain an in-depth understanding of email marketing and develop their own strategies alongside professional marketing experts.
Anthony has been working in Digital marketing over many years across multiple industries. He has worked on everything from large multinational digital marketing initiatives through to national and locally targeted digital campaigns.
Anthony has been voted as one of the top 5 influencers by Google Squared and through his wealth of knowledge and personal approach he helps breakdown complex digital marketing theories and strategies to all types of participants. He has both the experience & enthusiasm to ensure that everybody has actionable insights from the training course.
How Will I Benefit?
“Before the training day took place, the communication and documentation we received was very good and nicely presented. It clearly outlined the schedule for the day, and the detailed questionnaire sent beforehand prompted me to think carefully about what information we would need to be covered on the course that would be useful to our business specifically.”