Training Courses

Advanced Email Marketing - 1 Day

Advanced Email Marketing is an intermediate to advanced condensed course covering core aspects of email marketing disciplines. The course includes a technical approach into segmentation and dynamic content through to applying a strategic approach into a multi-channel marcomms plan. The objective of the course is to prepare you to understand how to implement successful email strategies and provide advanced knowledge to support email marketing in your current or future roles and career objectives. For a more thorough look at these topics we also have a 2 day course available.

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Lifecycle Marketing Automation

The Certificate in Lifecycle Marketing Automation is an intermediate to advanced course covering the core aspects of marketing automation. Going from strategy to Lead Acquisition, Effective Lead Nurturing and Implementation. You will also learn how to prepare and align your marketing and sales processes and finally how to report on your successes.

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Advanced Email Marketing - 2 Day

Advanced Email Marketing is an intermediate to advanced course covering all of the core aspects of email marketing disciplines. The 2 Day extended course offers a thorough exploration of advanced email marketing, including technical approach into segmentation and dynamic content through to strategic approach into a multi-channel marcomms plan. The objective of the course is to prepare you to understand how to implement successful email strategies and to make you a specialist in email supporting your current or future roles and career objectives.

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SEO Training - 1 Day

SEO Training is an intermediate to advanced course covering all of the core aspects of SEO understanding. Learn about what SEO is, why it is important, how search engines work, how to create an SEO strategy, keyword and competitor research, information architecture and future trends in SEO. The objective of the course is to prepare you to understand how to implement successful SEO strategies.

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Content Marketing - 1 Day

The Certificate in Content Marketing is an intermediate to advanced course covering all of the core aspects of content marketing from strategy, channels, promotions, technology, trends and approach. You will also learn how to evolve your marketing through creative content that will portray and promote your brands voice through blogging, social platforms, online communities, online ads and persuasive conversational writing.

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Digital Marketing

The Certificate in Digital Marketing is an intermediate to advanced course covering all of the core aspects of digital marketing from strategy, channels, promotions, technology, trends and approach. You will also learn how to evolve your marketing by utilising digital channels and platforms that will portray and promote your brands voice through social media, email marketing, paid marketing and mobile marketing.

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Ross Ironfield
Together Housing
Before the training day took place, the communication and documentation we received was very good and nicely presented. It clearly outlined the schedule for the day, and the detailed questionnaire sent beforehand prompted me to think carefully about what information we would need to be covered on the course that would be useful to our business specifically.

Why advancing your skills in marketing automation and email marketing is important

From the first email being sent in 1971, time and technology have both strengthened and transformed global communications and the power of marketing. From here we have progressed to enabling our marketing to become more relevant treating contacts as individuals. We help you to develop your knowledge and skillsets to stay ahead of the rapid developments in marketing learning to be a marketer who helps set the trends.

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